The Perfect Handmade Teddy Bear

The Merrythought teddy bear is still widely regarded as the ultimate and classic childhood toy, treasured by children and adult collectors across the globe. Nothing compares to a Merrythought – each bear has a unique character and superior quality that can last a lifetime.

Finest Materials

At Merrythought we source only premium materials to lovingly create our teddy bears. The best quality natural plush is selected and neatly cut to each soft toy’s unique set of patterns, many of which are based on original templates from the earliest years. Incorporating other natural materials, such as wool felt and cotton, the pieces are expertly worked with traditional needle and thread to form each part of the bear.

British Craftsmanship

The eyes, legs, arms and joints are skilfully sewn and assembled by hand, gradually creating the recognisable characteristics of the Merrythought bear. Taking time to fill the soft toy to an optimum weight, it is then ready for the finishing touches; a carefully hand-embroidered nose and smile, a thorough brush and trim, and a neatly tied bow or accessory.

Superior Quality

As a signature of quality, our exceptional soft toys are finished with a prestigious stamp of approval – the famous Merrythought gold-and-black label stitched to the right paw. A teddy bear is then ready to start its journey as someone’s lifelong friend, continuing the magical Merrythought story for another generation.