We’d like to say a HUGE thank you to the more than 300 of you who entered our 90th anniversary #MyMerrythought campaign.

Thank you to every single one of you who took the time to share your memories and pictures with us. We received entries from countries as far as New Zealand, Canada, Japan and Australia and it’s lovely to see just how far the Merrythought teddy bear love goes. We read about tough times that your teddy bears have helped you through, how you’ve celebrated huge milestone occasions with your Merrythought bears by your side, and how your furry friend has made every ordinary day that little bit brighter.

We’re pleased to announce that the winner of the limited-edition 90th anniversary teddy bear is the lucky Lucy Harwood, who was chosen at random from all the entries.

We absolutely loved Lucy’s beautiful replica photograph of her grandson, George, in the same position as her father, Alfred, with the same Merrythought ‘Bingie’ teddy bear, 86 years apart.  

                                                                                               My Merrythought Campaign

And here is baby George with his whole Merrythought collection!

                                                                                                  George and his Collection 

We displayed your memories in our shop in Ironbridge on our 90th birthday, and here are just some of the fantastic entries we received.

Merrythought staff on a day out in the 1940s

1940's Merrythought Staff Day Out          Names of Staff  


   Ted and Cat from New Zealand in 19                            Two-year-old Elliot from Telford with his bear

New Zealand 1979                          Elliott at Lilleshall with his Shrewsbury    

   Brian Sutton from Bournemouth with his Panda 80 years apart.

Brian and a Merrythought Panda                                       Brian and his Panda 2020

Katharine Shearing from Salisbury, Wiltshire with her Merrythought hippo in 1973 and then at the Merrythought shop in 2013.


Merrythought Hippo 1970's                  2013 Merrythought Teddy Bear Shop

Glynis with her Merrythought bear 60 years ago, now her whole family have got one!

                        Meerytought through generations                                     Merrythought Bear Collection